March 31: “Need for Speed: The Ethics of Automotive Journalism”

A panel discussion featuring Matt DeLorenzo, managing editor, Kelley Blue Book and former editor, Road & Track; Larry Edsall, editorial director,; and Tom Kowaleski, former vice president of corporate communications, BMW North America

Moderated by Micheline Maynard, Donald W. Reynolds Visiting Professor of Business Journalism

43 Responses

  • As an aspiring motorsport journalist, the panelists touched on aspects of automotive journalism that were eye-opening.

    For example, Matt DeLorenzo took any chance — from his newspaper job — to get into his niche. DeLorenzo joined a small trade magazine and moved up to covering international motors.

    I learned how global automotive journalism is; I was narrow-minded and focused on national opportunities. Each panelist discussed how advantageous it is to go see the world — and the world of motorsports. I’m more inclined to do the same.

    Also, the panelists discussed how dynamic the industry is and how quickly automotive journalism changes. It is expanding exponentially.

    “The change in the landscape,” as Micheline Maynard said, is changing in that you don’t need to be a power outlet like the New York Times. Smaller publications still influence the industry and aggregates. This makes self-publishing easier and freelancing easier, said Tom Kowaleski.

    By reaching out globally, this creates more opportunity for more thorough coverage and understanding in the automotive industry. It is essential.

  • With an opening video, today’s Must See Monday started off by setting the mood of fast cars and entertainment. One of the panelists, Matt DeLorenzo, spoke of backing into covering cars. He had to work with cars more out of necessity rather than a hobby. DeLorenzo spoke of how you can do just about anything with cars whether it is art, sports, or marketing.

    The panel spoke of how Fiat gave everybody a gift set and the fancy parties that the panelists got to go to. They also talked about how there are people who will always abuse privilege and how somebody walked out with ten pens when they were only given one.

    The panel talked about covering crisis coverage and how it is for the motor companies. DeLorenzo talked about how difficult it was to get the real story of what’s going on. He went on to mention how sometimes you don’t really know what’s going on until the legal system uncovers everything. Trying to get the inside information is really difficult. Your relationship with the source is also really important because if they don’t trust you, they will obviously not tell you anything.

  • The speakers were Matt DeLorenzo who started the North American car of the year award. He was also managing editor for Kelley Blue Book and former editor of Road and Track. Larry Edsall is editorial director who have a number of books out.
    Tom Kowaleski former Vice president of corporate communications, BMW North America. The presentation started out by showing an old clip of automotives in Detroit and a little bit of history of this industry. Tom explained National news stories can be created from anything. It doesn’t have to be the New York times or Wall street journal. The discussion of Press trips came up meaning that people who worked for certain companies would be able to travel for free or have access to free hotels. Matt explained it wasn’t as glamorous as it seemed. They would travel for hours somewhere and land for the launch of a car and only be there for a short period of time. Micheline, the moderator, brought up the topic of crisis to the panelists. Matt explained for a company it would have to take the legal system to break out information he also said as a journalist it can be hard to get this information. Larry also said during a crisis it is important to have a good relationship with the company so they will give you information because of the trust they have with you. One question that Micheline asked the audience and then the panelist is about the lack of interest in millennials on the topic of automotives and if this is a concern. Tom said there is a postponement in getting licenses but not in automotives. He also discussed that there is a need to be mobile even without having a car. I didn’t realize until after seeing these speakers how big the journalism industry was as apart of automotives or how much coverage there could be on this topic.

  • I have never felt a personal desire to cover automobiles, but my father is a big car fan and subscribes to a number of automobile magazines, so I thought I would check out the “Need for Speed: The Ethics of Automotive Journalism” Must See Monday. The panel included Matt DeLorenzo, Larry Edsall and Tom Kowaleski and was moderated by Micheline Maynard. The majority of the time was spent on the ethics of accepting gifts from car companies. This is an issue relevant to all journalists. While not all sources are giving out trips to Milan or test-drives, the media is a powerful tools and it is almost a guarantee that every journalist will be offered gifts, bribes or favors in exchange for publishing some information or not publishing other information. DeLorenzo, Edsall and Kowaleski talked about press trips where journalists would be flown out to a place, usually in Europe, for an unveiling of a car. These trips involve being one of the first to test drive a car, meetings with executives, designers and engineers, a stay in a hotel and various gifts. Many publications tried to reimburse the car company for the trip, but many publications could not afford to fly journalists to locations. The journalists said they tried to not be affected by the gifts and experiences given to them by the car companies, but they had to take the trips because it was essential to covering the car and offered opportunities to interview engineers, designers and execs. At Autoweek, the individual journalists did not take the various gifts home, but they put all the gifts in a closet until the end of the year and then gave the goods to their readers.
    All in all, DeLorenzo, Edsall and Kowaleski would not trade covering cars and automobiles for anything. They say automotive journalism has broadened their boarders and helped them see the connections between the automotive industry and business, economics, government and every part of life.

  • Today’s Must See Monday lived up to all my expectations: lots of car talk, j-school geeky-ness and valuable knowledge from the mouths of committed professionals. The panelists spoke about how they got into the automotive reporting business, what the advantages are and what automotive journalism really represents in the age of modern reporting.

    Automotive reporting, according to multiple of the panelists, is a microcosm of everything that journalism is. In the world of cars, there is politics and controversy–especially surrounding recalls and safety–there is entertainment and cultural aspects, and tech aspects, and even economic impact–the Chinese economy boomed, panelists said, after the idea of mobility took hold and car sales took off.

    One thing that struck me was that only one of the panelists went in to j-school with the desire to do automotive reporting; the others simply wound up there at some point in their careers, loved it and stayed. And to an extent I can see why. The benefits are enormous–its a trade that allows for the reporter to travel extensively without the same risks as a war or foreign correspondent would incur. Fancy dinners, driving nice cars; not too shabby.

    I had never before considered a career in automotive reporting, and while in the interest of honesty I must admit that I’m still not that interested I also would not be opposed. The benefits seem good, the material would be interesting–certainly never a dull moment where large metal objects hurtling at high speeds and also designed to look good are concerned–and along the way you’d built your skill sets in a way that’s applicable to most other journalistic trade or specialty field. The panelists didn’t convince me to hop in the Volkswagen but I would consider as perhaps a second choice.

  • Must See Monday for March 31 featured a panel of current and former automotive writers who gave their thoughts on the industry.

    The panel featured Matt DeLorenzo, managing editor of Kelly Blue Book, Larry Edsall, editorial director of and Tom Kowaleski, former vice president of corporate communications for BMW North America.

    DeLorenzo “more or less backed into” automotive journalism. He said he had always liked cars, but never thought he could it for a living. He took a job at Automotive Fleet trade magazine.

    “If you are tired or bored of covering cars, that is your own problem,” DeLorenzo said.

    Edsall started as a sports writer until he got a call from Auto Week. From that point on, he was hooked.

    Kowaleski called auto writing his window the world, and said he felt connected to the Alps through auto writing when he read pieces there.

    “This is an industry that affects the entire world,” Kowaleski said, echoing what DeLorenzo said. They agreed it connects readers with science, sports, finance, hard news and other things one wouldn’t suspect, like dealing with government regulations.

  • For this week’s Must See Monday, I was able to find out all about the world of automotive journalism. I had heard of a car reporter before and thought it sounded amazing, but I never knew the perspective of people who do the job. I am a car enthusiast so I never noticed the trend, but speaker Matt DeLorenzo said the statistic that 10% fewer 16-year-olds are getting their licenses and the percent has increased over the last 20 years. I realized then that car manufacturers are dealing with the same issue that journalists deal with. Fewer people read newspapers and fewer people drive cars. Similarly to how journalists moved to online media, car companies such as BMW has moved to their version of a ZipCar where you pay per use of their car. However, even with the decline in business, a job in the field pays off well because you get to travel all over to meet engineers, designers, or makers.

    It is a competitive business. With so many different cars and features, there are many different outlets giving different angles on the vehicles. Freelancing is also very common in this industry. However, I think I would be interested in seeing what the fast-paced world of automotive journalism has to offer.

  • This week’s Must See Monday was all about the interesting world of automotive journalism. This was a field of which I never really thought of as a field to go into. The three speakers talked about how they received their start in this field and two out of the three said they were kind of backed into it. They just took opportunities as they came along because they didn’t want to be stuck covering things like school boards for the rest of their career. They gave advice for us aspiring journalists and said that sometimes looking into “trade” journalism is a good idea because it is something that requires a lot of passion. And if you have that passion it makes your job better to do everyday. And “trade” journalism also opens many doors. I really liked this panel of guests because they didn’t really talk about cars, they talked about all the things that cars are intertwined with in our society. Cars seem like a natural part of life to my generation, and many others. So it was interesting to hear how cars, and things dealing with them, really do impact our society in ways I had not thought of before.

  • Tonight’s Must See Monday was unlike any other panel event I’ve attended before at Cronkite. It opened my eyes to a lesser-known type of reporting.

    The panel, which included Matt DeLorenzo, who is the managing editor of Kelley Blue Book, Larry Edsall, the editorial director of, and Tom Kowaleski, former vice president of corporate communities of BMW North America, spoke about the automotive reporting business.

    I hadn’t heard much about this type of reporting before tonight. They talked about what the advantages are of automotive reporting and how quickly the automotive journalism is expanding. Some of the advantages they spoke about included that this type of reporting allows reporters to travel all over without the same risks as foreign correspondents. On top of this, reporters get to drive nice cars and attend fancy events and dinners.

    Another topic that the panel discussed was the ethics involved in accepting gifts from car companies. They talked about how they have received gift sets from car companies like Fiat and how they have been able to attend fancy parties. However, they said that this issue of ethics is relevant to all journalists. Almost every reporter will be offered a gift with the hope of them publishing some information but not other information.

    Overall, I will definitely look at automotive reporting differently now, as the industry affects the entire world.

  • This Must See Monday featured a panel consisting of Matt DeLorenzo (managing editor of Kelley Blue Book and former editor of Road & Track) Larry Edsall, (editorial director of and Tom Kowaleski (former vice president of corporate communications for BMW North America). The panel discussed (what it’s like to cover automotive journalism and while I’m not particularly interested in covering this area of journalism, the panel had a lot of good insight that universally applies to many aspects of journalism and life in general, which I was very appreciative of.

    It was discussed that there are so many different ways to cover cars, so if you decide to go into this type of reporting, prepare yourself. I think this is the same for any type of niche you decide you really want to specialize in. If you really want to be known as that person who does the best coverage for the education, business, or sports beats, you have to be prepared to really take in all facets of it and to hopefully not get bored in the process.

    But, while you may have to be ready to cover this same beat all the time, there are a lot of different ways to approach it. (The examples given for automotive journalism were motor sports, cars, design, manufacturing, etc.) So, if you do get tired of what you do get jaded in your work, try approaching it from a different angle. I think this is also really telling about how no two journalists will tell the same story. Everyone approaches a story differently, so long as they how to wield enough creativity.

    The panel also discussed how, because there is such a change in landscape of journalism, you have to be creative in how you build your audience. Since anyone can produce news now, and even top stories, without being part of a big publication, you need to offer something different to the table to maintain your audience.

    You have to cater to your audience in new ways not only because you have more competitors but also because the world changes with time, too. The question was brought up about whether the younger generation is disinterested in buying a car or not. –Whatever the answer, the point is that you have to find a way to draw the younger crowd in. Maybe it’s through a mobile app or maybe it’s through pop culture, whatever the way, make sure you draw them in with what they’re comfortable with and then they’ll find their way to your work if you weave a good path.

  • With the ability for anyone to publish content due to easy access to online platforms, it’s vital that journalists get the best coverage possible to separate themselves from anyone who has access to information in press releases. This has made it easier for publishers to find content from aggregated cites. But it has made it more difficult for editors to decide what writers to build relationships with. And in the auto journalism business, this holds especially true, as it is one of the most competitive industries today. One way auto journalists expand their coverage and separate it from other writers is by attending press trips around the world to test cars. But are press trips ethical? Unlike traditional news outlets, all-expense paid trips are necessary for the business of auto journalism, but these journalists take certain measures to protect their credibility. “It’s good business to be transparent,” Tom Kowaleski said. Also, smaller companies would not be able to survive or produce high quality content without free trips. Although auto journalism is an enthusiast form of publishing like travel and entertainment news, the same journalism ethics apply.

  • A couple of hot rod editors and a communications president came to Cronkite to share advice on writing in the automotive industry.
    Tom Kowaleski, former vice president of corporate communications of BMW North America said “Everybody wants to eat everybody’s lunch,” to help describe to students the competitiveness of this field.
    The talk discussed a lot of the future of automotive writing and the choices now available to Millennials.
    Micheline Maynard, the host of the night, also brought up the topic of data and its trustworthiness in the automotive company.
    “I think one of the big things facing the automotive industry is the accommodation of information,”said Matt DeLorenzo, managing editor of Kelley Blue Book and former editor of Road & Track.
    DeLorenzo went on to explain the importance of journalists and reporting correct information on vehicle incidents and getting the facts straight.
    The talk turned back to the coming age with future data information provided by Kowaleski who explained the “Drive Now” BMW app and how apps will be more connected to buying a car in order to be more marketable to our generation.
    Larry Edsall, editorial director of, added that the older generation stresses about who will take care of their cars from the younger generations.
    Maynard named the multiple options available to Millennials instead of cars including biking, public transportation, and Zip Car.
    The loss of car interest among Millennials was more or less shrugged off by the total need for cars around the world.
    The meeting ended with a Q and A session.

  • Although tonight’s Must See Monday focused on topics within the realm of automotive journalism, its lessons were applicable beyond just these. Most notably, for me, was a simple piece of advice from Matt DeLorenzo, managing editor of Kelley Blue Book, gave at the end of the discussion: don’t necessarily just go for the obvious.

    For me, this translated to: whatever you think you want to do in the future now, is great, but don’t overlook other realms of journalism that may serve as stepping stones to get you there.

    I have dreams to travel the world, and I am confident that journalism will be my means of doing so. I must admit that having Micheline Maynard, who moderated this evening’s discussion, as my professor has opened my eyes to the potential I have to cover more topics than I ever considered (or knew existed in journalism) before. As Maynard said in her concluding thoughts, automotive journalism can serve as this stepping-stone towards your ultimate goals. Although I don’t necessarily want to become a news reporter, I understand and accept that sometimes it works in your favor to enter a realm you never would have expected—and use this as a leveraging point.

    Another important topic for me was ethics in reporting. Especially as an aspiring travel writer, I need to keep my head straight when offered gifts, and I need to stay above the influence of the glitz and glamor—to see to the raw facts. I know that my personality tends to be “swayed by swag,” so to speak, and tonight’s discussion on reporting in the automotive industry (with all the talk of fancy trips and luxury cars) definitely was a moment of realization and alert for me. I need to always keep in mind the importance of strong journalism ethics during what will surely be some dazzling times.

  • Must See Monday: The Ethics of Automotive Journalism
    Tonight’s Must See Monday featured prominent journalists in the automotive journalism sector of the journalism industry including Matt DeLorenzo, Larry Edsall and Tom Kowaleski. I was quite pleased to hear that this topic was being highlighted because it is one that I am highly unfamiliar with and I believe many would benefit to learn more about and become involved with. One of the main topics discussed was the very prominent issue in all areas of journalism, the conflict of interest. It is especially widespread in this journalism sector because as many well know, the media is a powerful, influential tool and many in this industry are offered bribes, gifts, favors, etc in order to publish certain preferential content or not to publish other kinds of content. Many car companies pay for the many trips journalists take to see the unveiling of a car, attend meetings, meet executives, etc. Many publications want to try and pay for the trip themselves so as to appear independent and transparent, but they simply cannot afford it. Additionally, these trips are crucial for accomplishing the stories. Often times, the publications would hold onto the gifts and ultimately give them out to their readers. One of the most prominent upstarts in online automotive journalism is a web blog, or “blog,” known as With well over 3 million monthly visitors in less than two years, Autoblog has become one of the largest and most influential portals for buffs and buyers. Automotive journalism has the advantages of allowing journalists to travel around the world extensively with lavish perks and not face the intense hard news and sometimes dangerous environments that many other journalists face in other sectors of the industry. Also, the panelists described automotive journalism as a microcosm of all that journalism encompasses. This includes: travel, culture, technology, economic impacts, safety, recalls, conflict, controversy and politics.

  • Last night’s Must See Monday had experts from the automotive industry including, Tom Kowaleski, Matt DeLorenzo, Larry Edsall and the evening was moderated by Micheline Maynard. “Need for Speed the Ethics of Automotive Journalism” was an interesting topic. The panel’s reasons for wanting to become automotive journalists varied from a love of working on cars to the appreciation of a beautiful vehicle. I particularly became interested in the topic of crisis coverage in this industry. The panel agreed it is extremely difficult as a reporter to get inside information. The panel stressed the need of a good working-relationship with the reporter and the journalist in order to gather any information at all. It was discussed that companies would like to be transparent to the public because if they do not have trust from their audience, the audience will not believe them and if they don’t believe them the company will not receive any word of mouth chat- the best form of communication. I found this to be especially important for the automotive industry. I can not count the times I have overheard conversations of vehicles either being amazing or a pile or trash. The power of voice is still just as important to the automotive industry as a well trained journalist.

  • This week’s Must See Monday interested me as soon as I saw what it was titled. It especially interested me after I realized that my editing professor, Larry Edsall, would be one of the speakers.
    I have always been curious about what kind of gifts that people reviewing products received from certain companies, and I have been especially curious about how people handle gift giving ever since learning more about the ethical side of journalism.
    One of the biggest things that I took from the event was that there are more avenues of journalism than working for the typical daily newspaper or local news station. For example, speaker Matt DeLorenzo said that he came to work in the automotive journalism industry by chance.
    DeLorenzo said that he jumped at the chance to work for a trade publication because he saw many of his peers still doing the same thing many years later and wanted to give himself room to grow. He also said that when you are from the Detroit area, writing about automobiles is not really something that you can avoid.
    I was very impressed with how DeLorenzo was able to transition from not being entirely sure if he was in the right profession to becoming one of the most successful automobile journalists of all time. It really gives an upcoming journalist like myself hope for the future.

  • I really enjoyed this particular “Must See Monday” feautruing Matt DeLorenzo, a very interesting Automotive Journalist. (Who knew there was such a thing, I sure didn’t.) As someone who had no clue about this niche, I was very leary to attend and thought it may be somewhat boring. However, the opening presentation set the mood of fast cars and was very entaining.
    From DeLorenzo, I took away a very important lesson. The lesson was that you need to involve yourself in as much as possible. He took an opportunity to work for a small trade publication and worked his way up the ladder. I believe as journalists, we all must keep this in mind, as many begin small and become something great.
    The rest of the presentation and panel were very interesting. After sitting through and listening to the personal experiences I gather a new knowledge and new opinions on automotative (apart from the realization that that is a “thing”.) It’s very interesting how diverse this niche is and how global it has become, which is a promising thing. It was very helpful to see how each industry, even though this one is quite specific, much change and adapt to cultural changes and needs. Overall, this was a very enlightening and interesting presentation.
    As a side note, I can directly relate with DeLorenzo in the fact that he was not entirely sure where he was going and I hope to end up as successful and confident as he seems.

  • I really enjoyed this particular “Must See Monday” featuring Matt DeLorenzo, a very interesting Automotive Journalist. (Who knew there was such a thing, I sure didn’t.) As someone who had no clue about this niche, I was very leery to attend and thought it may be somewhat boring. However, the opening presentation set the mood of fast cars and was very entertaining.
    From DeLorenzo, I took away a very important lesson. The lesson was that you need to involve yourself in as much as possible. He took an opportunity to work for a small trade publication and worked his way up the ladder. I believe as journalists, we all must keep this in mind, as many begin small and become something great.
    The rest of the presentation and panel were very interesting. After sitting through and listening to the personal experiences I gather a new knowledge and new opinions on automotive (apart from the realization that that is a “thing”.) It’s very interesting how diverse this niche is and how global it has become, which is a promising thing. It was very helpful to see how each industry, even though this one is quite specific, much change and adapt to cultural changes and needs. Overall, this was a very enlightening and interesting presentation.
    As a side note, I can directly relate with DeLorenzo in the fact that he was not entirely sure where he was going and I hope to end up as successful and confident as he seems.

  • Going into this Must See Monday, I had no idea what to expect. I knew nothing about Automotive Journalism and didn’t really have any interest in it. However, after an engaging and exhilarating presentation, I have to say I was intrigued.

    I enjoyed hearing all of the panelists experiences and love for cars, however, Matt DeLorenzo, in particular, really interested me. From the start, he was passionate about what he did. He worked his way up the ladder to get a job covering international motors. I have always been interested in foreign affairs, but I had no idea how prevalent the automotive industry was in that. He exemplified what the life of a journalist is all about. He started small and through hard work and dedication, ended up where he wanted to be. It’s no secret that this industry is hard, and it’s time consuming, but he never gave up and finally settled in the job he wanted.

    The entire panel shared incredible advice and agreed that the automotive industry provided insight to journalism involving science, sports, and much more. What I found most interesting, was that all three panelists didn’t necessarily plan on being in the automotive journalism industry, it just kind of happened. This reminded me that in the journalism industry, you can know where you want to go, but you may get distracted along the way. That distraction could be what leads you to a new opportunity, just like these journalists had with the automotive industry.

  • This week’s Must See Monday featured a panel of experienced and passionate automotive reporters. I’d never given much thought to automotive reporting, however, after listening to these panelists explain what their job entails, I find this sort of reporting much more appealing. Automotive reporting is far more glamorous than I’d anticipated. Automotive journalists are flown out to exotic places in order to get the first look at automotive companies’ latest and greatest models. Often times these trips are financed by the companies themselves, which results in a rather slippery slope; reporters have to keep in mind that their purpose is to tell the truth, not flatter the automotive companies as a sort of “thank you” for the VIP treatment.

    In addition, I was intrigued by Matt DeLorenzo’s story about how he got to where he is in his career. He always knew what he wanted to do, and he worked his way up until his dream job became a reality. This served as positive reinforcement that I can accomplish what ever it is that I’m after if I put in enough time and effort.

    Each panelist had something interesting to contribute to the conversation, and although I was skeptical about whether or not a career in automotive reporting could ever be for me, this discussion really opened my eyes to all of the opportunities that exist within journalism, and taught me to keep an open mind. Most of the panelists never foresaw themselves as automotive reporters, and look at where they are today. Thus, I’ve learned to never say never, because the world of journalism is a vast sea of opportunities just waiting to be explored.

  • Growing up, cars have always been a huge interest within my family. My mom is from Michigan and my grandfather is retired from General Motors, so it’s a topic I’ve heard discussed all of my life. This past Monday, Matt DeLorenzo, Larry Edsall, and Tom Kowalesi, with the moderating by Micheline Maynard, attending the Cronkite School to speak on behalf of an aspect of journalism I’d never considered: reporting in the automotive industry.
    DeLorenzo started off speaking about how growing up his interest in cars was more of a necessity than a hobby, never intending for it to somehow become his career. Edsall and Kowaleski also joined in, expressing how the automotive business is a bigger part of pop culture than anyone ever gives credit for.
    They spent the rest of their lecture discussing the change of landscape in the industry, what it was like starting out writing for car magazines, the question of journalism ethics when it comes to taking gifts, and even gave some input in the current issues GM is facing.
    Before leaving the audience with advice, they spent a little times talking about our millennium. Apparently older generations, such as my grandfather who is a car fanatic, are concerned that the interest in automobiles is dying out and that, with students not rushing into buy cars nowadays, that it might fade out in the world of transportation.
    I found this Must See Monday to be very interesting because the automotive industry probably isn’t something students consider as a possibility to cover from a journalistic aspect. It gave me a new perspective on something I’ve been surrounded with my entire life.

  • This week’s “Must See Monday,” taught me a variety of lessons about automotive journalism and the ethics associated with the career, but it also showed me the evolving career paths for journalists in today’s world. Matt DeLorenzo started off the event by talking about the appeal of a new opportunity like working with a trade magazine, and how you really don’t understand the scope of the auto industry until you write about it. DeLorenzo said that automobiles are woven into our culture, and that even if you’re not a car fanatic, writing about automobiles can give you the chance to write about global issues like the economy and government that help broaden your marketability as a business journalist.
    Larry Edsall spoke about his experience as a daily sports editor, and how he quickly became the editor of an automobiles magazine. The allure of the industry, to him, was jetting around the world and flying to new locations, and that’s an important thing to consider when selecting journalism as a career. Regardless of the type of journalism you work with, travel is always an aspect that can change your life at home, and his comments made me think about what type of future appeals to me.
    Tom Kowaleski touched on many of the points that DeLorenzo and Edsall made, and reiterated that automotive journalism is an excellent way to see the world. Kowaleski pointed out that his field deals with governments and economies, and has serious financial impacts. Kowaleski noted, “You aren’t just in the car business, you are in the world business.”
    All three of the panelists piqued my interest when they spoke because I could tell the passion they have for their careers. During my time at Cronkite, I’ve shared a number of new experiences in different types of journalism and had the opportunity to discover what I’m passionate about as well. This discussion not only helped me to consider the automotive journalism industry, but encouraged me to find a type of journalism that I can thrive in for years to come.

  • At the March 31 Must See Monday, Tom Kowaleski said humans’ natural interest in mobility will be keep the auto industry alive for generations to come.

    Entitled “Need for Speed: The Ethics of Automotive Journalism,” the event hosted three professionals who work in automotive journalism. They talked extensively on the changing ethics of trade journalism and the effects of the internet on the industry.

    Kowaleski, former vice president of corporate communications for BMW North America, said his passion for covering automobiles is something that has stayed with him his entire life.

    “If you are bored or tired of covering cars, that’s your own problem,” he said.

    On the issue of press kits, Kowaleski said that journalists are not more ethical than those in other professions.

    “There are people who will always abuse privilege,” he said. “We see abuses in every profession.”

    Larry Edsall, editorial director of, said freelancers whose lifestyle it is to cover cars are taking up space that new and upcoming journalism students deserve. However, he said students should get into the profession whenever they can.

    “It’s a fascinating industry,” he said. “When I was at Auto Week, we were on airplanes around the world all the time.”

    Matt DeLorenzo, managing editor of Kelley Blue Book, said the internet has changed how trade journalists cover cars, but the pendulum is swinging back the other direction.

    “You no longer have to be the New York Times or Wall Street Journal to create a national news story,” he said.

  • Monday’s Must See Monday, entitled “Need for Speed: The Ethics of Automotive Journalism,” featured a panel that was made up of automotive journalists and executive that included Matt DeLorenzo, Larry Edsall, and Tom Kowaleski. The discussion was moderated by Micheline Maynard.

    The discussion Monday covered a variety of topics, while delving into the surprising complexity behind automotive reporting.

    Having never considered writing about the car industry, I was intrigued to see a different side of journalism that goes beyond news reporting, a topic addressed by a few of the panelists.

    Another topic of discussion was that of the ethics involved in this particular field of journalism. The panelists discussed keeping a balance of ethics and learning about the product they are reporting about, citing a few examples of unethical practices used by others.

    Overall, I was interested to see another side of journalism—one that was not solely about hard news and current events, but one that had an entertainment value, too. I was glad to hear the panel discuss reporting to a niche audience and the various similarities and differences used in reporting practices between this type of journalism and news journalism.

  • The Must See Monday event, “Need for Speed, the Ethics of Automotive Journalism” was very eye opening for me. The panel consisted of Matt Delorenzo, managing editor of Kelley Blue Book and former editor for Road and Track. Larry Edsall, editorial director for and Tom Kowaleski, former vice president of corporate communications for BMW North America. The one thing that captured my attention was how these three men started off in the business. Delorenzo, was a basic journalist, covering basic news stories, until he went for a job at Automotive Flee Magazine. When he was talking about his career beginning, and how he realized that he didn’t want to keep coving city halls meeting for the rest of his life he took a chance to go do some journalism under a field he loved. I know that in the journalism profession you will need to work from the bottom up, and that is what Delorenzo did.
    Once the panel began to talk about crisis coverage and how it is different I was very interested because, in my JMC 201 we are learning about basic coverage in multiple topics. One thing that I was able to connect to my lecture in class to the panel was when Kowaleski mentioned that when a company is in crisis it is very important to be transparent because if they are not transparent that is when lawsuits begin to happen. Another thing that stuck out to me was when Delorenzo mentioned covering press releases in these car crises. He mentioned that the duty of a journalist is to make sense of the press release, then just talking about it, but actually making sense of it for the public! Over all, the panel discussion was very interesting and I was able to relate topics I have covered in my journalism classes.

  • The Must See Monday on the ethics of auto journalism was very interesting. I hadn’t realized that auto journalism was such a big industry, but it makes sense because there are so many different aspects and parts of the automotive industry for journalists to cover. I thought it was interesting hearing about the free trips many auto journalists take. My first instinct is to say that they shouldn’t be doing that, but then it was mentioned that many of the smaller outlets would have no way of producing high quality content without the free trips. They also said, that the free trips are one of the main ways to cultivate sources within the car companies which is the only hope of getting inside information. They said the key to still being ethical while going on the free trips is by being transparent. I think it’s ok to take free things when they are necessary to your ability to produce quality journalism, but we as journalists have to be careful to draw the line somewhere.

  • This week’s Must See Monday event included a panel discussion featuring three experiences journalist in the automotive industry. They each spoke about the similarities and differences of each of their careers.

    Each of the guests spoke about why they decided to get into the automotive industry. Each of them had a different story, which made the discussion so interesting.

    Matt DeLorenzo, who is currently the managing editor of Kelly Blue Book, talked about how he started off at journalism school. After working for a local paper, he realized that that wasn’t what he wanted to do for the rest of his life. He was offered a position at a trade magazine and took it. He has been moving up the ladder since then.

    Larry Edsall, editorial director at, was not necessarily drawn into the automotive industry but claims to be dragged into it. When he was offered a job at Autoweek, he accepted and has been in the automotive industry since.

    For Tom Kowaleski, his love for cars grew on him since he was a child. He knew that he wanted to mix his passion for journalism and cars and make that his career. Tom believes that automotive is a “wonderful form of journalism.”

    Something that all three guests agree on is the important role that automotive plays in the whole world. All three men believe that cars have created freedom for people, so in their opinion, the automotive industry will continue to grow.

    Finishing the discussion Tom made a point that has been brought up in several Must See Monday events, the importance of storytelling. According to Tom, storytelling is a very important part of journalism; he believes that journalists must be able to tell stories, because that is what the readers want.

    The discussion was moderated by Micheline Maynard, Donald W. Reynolds Visiting Professor of Business Journalism. Micheline has spent most of her career covering automotive, and has visited 99 car factories. Her dream is to make Tesla the 100th factory visit.

    I would have never considered a career in automotive journalism, but after this panel discussion, I was inspired to broaden my career options.

  • The Cronkite Must See Monday on March 31 proved to be an interesting conversation about how to handle reporting for a niche audience. The one point that seemed to resonate throughout the discussion was that all of the panelists truly had a passion for automobiles, which some felt as being a necessity when writing for an audience of enthusiasts. For example, Tom Kowaleski, former vice president of corporate communication of BMW North America, grew up in a small town in Ohio where he spent much of his time reading about and working on cars. Another memorable topic of the discussion focused on how to ethically report on an industry that flies the media all across the world to test-drive new car models. Kowaleski said that businesses do not anticipate the media’s driving experience to be any different than if keys were dropped off for them. He also said that car companies do the aforementioned media junkets to give people direct access to the product, its builders and information, but there are those who abuse the privileges like always. I found it to be a great practice when Larry Edsall said he worked at places that did not allow employees to accept gifts from organizations. Instead, the gifts would be collected in a storage closet and eventually were given away to others. Overall, the automotive journalism panel was surprisingly very enlightening about working in niche markets.

  • Matt DeLorenzo, Larry Edsall and Tom Kowaleski were guest speakers in a panel discussion for Mar. 31 Must see Monday. The panel was titled “Need for Speed:The Ethics of Automotive Journalism.”

    The three men have many years of experience in the automotive industry. When asked by moderator, Micheline Maynard, “why cars?”, all three responded in similar ways. The three were exposed to cars at a young age and so they developed an interests in cars.

    The car industry has changed dramatically over the past few years. Kowaleski mentioned that the number of young people getting drivers license had decreased. So what does this mean for the automotive industry?

    Millennials go to school and work in urban environments which allows them to use other methods of transportation: bikes, skateboards, light rail or bus. DeLorenzo stated that the millennials are thinking, “if you can live without a car than live without a car.”

    For the first time in many years, cars are not a necessity. Many automotive companies are thinking of ways to target the millennials who do not see the need to purchase a car. The automotive era is not over, but it has decrease significantly. But Kowaleski, DeLorenzo and Edsall believe it will not stay like this forever.

  • This week’s Must-See Monday was The Need for Speed: The Ethics of Automotive Journalism. The event opened with video on the Detroit Dragway. It was moderated by Micheline Maynard, who has covered the auto industry for a very long time, and contributes to Forbes, Time, and others. The panelists included Matt DeLorenzo, managing editor for Kelley Blue Book and former editor of Road & Track. Larry Edsall, editorial director of, and Tom Kowaleski, former vice president of corporate communications for BMW North America.

    Matt DeLorenzo said he more or less backed into the auto industry, and that when he went to journalism school, he thought he would end up working for a daily newspaper, which he did at first, but realized he wouldn’t be happy doing it for the rest of his life. He went to work for a monthly auto magazine after, which was a new trade for him, covering cars, but he also learned how to put a magazine together. One of his loves in school was magazines but never thought he could get in to a major magazine. He worked his way up to international director.

    “If you are tired covering the auto industry, that’s your problem,” said DeLorenzo, “Because there are so many different areas and facets to it. The auto industry is so much bigger than people perceive.”

    Larry Edsall felt like he was drafted to the auto industry, as he wanted to work in sports broadcasting/editing. However when he worked in auto, he traveled all around the world, unlike when he worked in sports.

    Tom Kowaleski grew up in a small town in Ohio, of only 7,000 people, and started reading car magazines when he was 9 or 10 years old. They became windows to the world for him and he felt that it was a wonderful business to do so. It hit him that the industry affects the entire world, it touches governments, economies, it has huge financial impacts, and if you’re a country that’s growing and maturing, one goal is to have a car company that is indigenous to your country. He said it’s one of the most dynamic industries you can cover.

    “News is created now in ways that was never dreamed of,” said Kowaleski. “You no longer have to be the New York Times or the Washington Journal, to create national news. I read a lot of aggregated sites, which pulls info from all over, and gets passed along and into stream of conscious. From an industry standpoint, it makes our jobs more difficult, because we have to pick and choose, and it’s more difficult to do that, but to be able to tell stories it’s never been easier.”

    When the topic of press junkets came up, Edsall said he’s bothered by the freelancers who make a living by going from press junket to print junket, perhaps engaging in not the most ethical behavior, when it comes to accepting freebies.

    “The ethics of these press trips are different for a lot of different organizations,” said Maynard. “Working for USA Today, we weren’t allowed to go on these trips, and if we did, we have to pay for ourselves.”

    “Any company I’ve been associated with, we’ve never extended the list of people we would invite,” said Kowaleski. “So it’s always been traditionally the people and publications who we’ve known and are credible.”

    DeLorenzo said that if people had to pay to go where all these car companies were going, many couldn’t go.

    “We ask not to be treated any differently than anybody else,” said DeLorenzo. “A lot of times they do it for their own convenience, if it’s a global launch they’ll prefer to do it in Europe, German car companies are known to do this. And the reporters are enthusiasts first, they’re not consumer reporters, consumer reports goes out and buys their own cars. It just depends on how finely you want to slice this.”

    Kowaleski said that people understand how the trips work and what the expecations are, which are that there are no expectations. Over the years he’s asked if there is a way the company can get around not having to do things like the typical press junkets.

    “There was a reporter that I knew who didn’t own a car, because he had a different car coming every week,” said Maynard.

    Edsall said that reporters go on the trips not to just have access to the cars, but to the executives and engineers. He said they would take the swag and give it away to readers.

    DeLorenzo said that he thinks a lot of the swag is a thing of the past, and they might give out a shirt and hat but that’s it.

    Maynard said that lot of times if something cool is given away, it’s on eBay that night, and the swag, or gifts, have become a money-making opportunity for some people.

    “There are people who will always abuse privilege,” said Kowaleski. “We see abuses in all professions, and it goes on.”

    In regard to the topic of recalls, specifically the GM debacle that is currently going on and the fact that they hid the knowledge of the issue for so long, Kowaleski said for the most part companies try their best to be as transparent as possible.

    “Companies like to be transparent, because if they do not you won’t trust the company, and if you don’t trust you won’t believe in the company, and if you don’t believe, you won’t recommend them by word of mouth, which is the best form of advertising,” said Kowaleski. “They understand it’s good business to be transparent. But another reality is the element of business, and the reality is that we live in a highly litigious society. You are prohibited from saying certain things because it could lead to ten years of lawsuits.”

    “That’s what makes this industry so tricky, you have so many different people covering it for different reasons,” said Maynard.

    DeLorenzo said that what is going to change is the demand by discriminating audiences, and journalists who are able to break down the press releases, and not just report what they read. Even though the technology is changing, there will be a tremendous amount of opportunity for reporters and editors and people doing video.

    You can love cars, but the act of commuting is not fun,” said DeLorenzo. “If you don’t need a car, why have one. They’re expensive, but it is a lifestyle thing, at some point you might move to the suburbs and have kids, and you’ll want a car. When people decide they want a car, they’re going to be one tough customer, and refuse to settle.”

    Edsall advised the crowd not to wait to start writing books, and Kowaleski said that more and more great storytelling is visual.

    Overall the event was very interesting and informative, and the crowd asked intriguing questions.

  • At this week’s Must See Monday, a panel of automotive journalists explained their experiences while working with editorials and newspapers in this industry. For all three speakers, covering cars combined their love for writing and their love for cars. As Matt DeLorenzo said, “We are a mobile society, so cars are woven into our culture.” For Tom Kowaleski, former VP of corporate communications at BMW North America, cars became his “window to the world” after growing up as an only child. He emphasized how global the automotive industry is. It affects all areas of the world, from economics to government. Kowaleski discussed the way his job has changed with the growth in technology and the way we receive our news. Now, news is created in places one would never dream of, and blogs, websites, etc. are making it easy for anyone to be a storyteller. For journalists, they are offered the opportunity to travel and try out the expensive cars. Recently, GM had a recall for ignitions on 2.2 million cars. This crisis is the highest profile recall since Toyota’s 2009 recall. Covering crises has different dynamics that are at play, and it becomes like a game of telephone in trying to figure out what the real story is. The key to getting through a crisis, according to Kowaleski, is to be transparent. Without transparency, audiences do not trust the companies. Having no trust in a company results in no relationships and therefore a failed company. Today, we are rethinking how we get around. Statistics were mentioned stating that there are fewer people of age with a driver’s license today compared to 10/20 years ago. Millennials are walking away from the need for a vehicle. From an industry standpoint, it is a concern, but it won’t last forever. All three speakers had different stories to tell making it an informative night.

  • The automotive industry is an interesting niche to cover because, as it underlined the entire discussion on Monday night, mobility is vital to our way of life. However, the ethical complications that arise when covering this industry should be dealt with similarly to any other niche. Transparency is essential to gain trust, and trust is essential to gain faith from the audience, said Tom Kowaleski, former Vice President of corporate communications for BMW North America.

    When journalists cover car shows, their trips are often covered by the companies hosting the event, which can be very glamorous and expensive. They get so much swag, but it’s important to not take advantage of the freebies or let it affect how the story will be told. Matt DeLorenzo, managing editor of Kelley blue book, said that when their trips are comped, they must disclose that information to the audience. It’s not wrong to let the companies pay, because it would be nearly impossible for automotive journalists to afford such trips.

    I was never too interested in the automotive industry before this discussion, and I don’t necessarily want to be an automotive enthusiast, but I know see the industry through a clearer lens.

  • It was interesting attending Need for Speed: The Ethics of Automotive Journalism. I rarely think of cars or automotives of any type as a journalistic niche. The panel consisted of Matt DeLoenzo, Larry Edsall and Tom Kowaleski.
    All three emphasized what I have been hearing at Cronkite my entire college career, which is to do what you’re passionate about and to find your niche. They mentioned that this kind of trade journalism is a good one to start with, like any other trade, it’s usually something that you are passionate about, which will make the job ore rewarding.
    Ethics was a big topic, as I can imagine all the gifts bestowed upon writers for covering a review of newly released car or car event. Although, they try to uphold typical journalistic ethics when it comes to accepting gifts or bribes, sometimes gifts like trips to a car event must be accepted so that they can actually cover and report it.

  • Three men and three different avenues into the same business. The automotive industry spans many different cultures and attracts the attention of many. A grey area for vehicle manufacturers and automotive journalists is the press trips to relieve a new model. As a public relations guy, Tom Kowaleski said the expectations are the same for a journalist abroad or at home. The trip shouldn’t sway a journalists review or opinion. Ethically, journalists are taught that taking gifts is a fast way to a conflict of interest and in many cases can mean termination. We are also taught that transparency is an important component in gaining trust from our audiences.

    Kowaleski discussed another type of transparency. The transparency needed during a crisis. Transparency builds trust and trust is needed for stakeholders to believe in a company or organization. However, Kowaleski said there are legal reasons why a company is prohibited to say certain things. Transparency versus legal issues. Whether in public relations or reporting on a new car, transparency is needed.

  • The Cronkite school welcomed Matt DeLorenzo, Larry Esdsall, and Tom Kowaleski to discuss their experiences in automotive journalism.

    Matt DeLorenzo is the managing editor for Kelley Blue Book, one of the most prestigious, trusted automotive resources. He is also the former editor for Road and Track, an automotive magazine. He began his career at a small publication and worked his way to the top.

    Larry Edsall is the editorial director for in addition to an author of several books.

    Tom Kowaleski is the former vice president of corporate communications of BMW North America.

    The presentation began with the history of the industry. I was truly unaware automotive journalism even existed, but I that is why I chose journalism- the possibilities are endless. “You no longer have to be the New York Times or the Wall Street Journal to be a national publication,” said Kowaleski. Then, they began discussing technology and how fast coverage has changed.

    These gentlemen also notice a current trend. Millennials lack interest in automobiles. Fewer people of driving age are obtaining licenses. They are not said to steer away from the idea of cars all together, but during their young years living in urban communities. Basically, there is more postponement in getting licensed.

    My public relations class had the opportunity to have Kowaleski as a guest lecturer in which he thoroughly discussed the crisis management experience he dealt with at BMW. During this presentation, the current recall for General Motors arose a brief discussion of crisis coverage, pertaining to PR. The company is currently experiencing a recall on 2.2 million cars. It is the highest recall since the Toyota’s recall back in 2009.

  • Moderated by Micheline Maynard, Must See Monday was a “must see” as the panel discussed issues about the Ethics of Automotive Journalism. The panel featured Maynard, Matt DeLorenzo, Larry Edsall and Tom Kowaleski.

    They discussed many topics of automotive business, including the GM recall and car data, fatalities, manufacturing, and the influence buyers have on a marketplace. Maynard discussed how people look for different attributes when searching for automobiles or products. For example, a Tesla represents its own brand. Not only is it an electronic car, but it has also created it own niche in journalism.

    The panel also discussed different circumstances where auto journalism can impact its readers for both negative and positive circumstances. Much like the news industry, automotive journalism covers stories that are informative and controversial. In addition, the panel discussed how the auto industry makes money and the influence it has on their clients.

    As a prospective journalist, I’ve never considered automotive journalism. After listening to the panel of experts, I can understand the need for these types of journalists. The panelist offered advice and spoke about the importance consider all of our options as we near our future career paths. Tom Kowaleski said we must “really understand great story telling” and that more and more story telling is visual.

  • This weeks Must See Monday featured the following experts from the automotive industy: Matt DeLorenzo, managing editor of Kelly Blue Book and former editor of Road and Truck; Larry Edsall , editorial director of; and
    Tom Kowaleski, former vice-president of corporate communications BMW. Micheline Maynard who is a visiting professor from the Donald W Reynolds School of business journalism moderated the panel. Neither business nor automotive journalism is of heavy interest of mine, but I found many the topics discussed interesting. One thing that stood out was the multitude of topics that journalist can tackle in this field from sells, to manufacturing and performance critiques. One could even focus on just the technology that manufactures are using and planning for in the future. It makes sense, but I never considered all the possibilities that one industry would have to derive from.

    Another point I found interesting was the possibilities and potential topics the automatous vehicle would present. This leads to other topics of conversation in the automotive world where the significance of words like horsepower and navigation may change. The success of Tesla was brought up during this portion of the discussion. Also mentioned, was the alternative ways that car companies can make money without vehicle sales. Mr. Kowaleski mentioned an app created by BMW that was something like an I-pass for freeway travelers where applicable. I really enjoyed being enlightened to the nuances of the car world.

    Before the discussion ended the panel was asked for recommendations which were as followed, “look at all possibilities,” Matt DeLorenzo; “think about writing books” Larry Edsall; and “really understand great story-telling and also understand that story-telling is becoming more and more visual.” All helpful advice and maybe by attending I’ve found a new possibility to look into moving forward.

  • One of the most interesting things in my opinion that was discussed at this panel was the ethics of accepting “swag” at review events. This is actually a debate I’ve had with my friends and it is my view that you really should never be accepting gifts at all as a working journalist. I think accepting gifts at an event that is meant to help you review a new car is even worse since they are simply trying to buy a good review from you and ethically that is something that should be avoided at all costs.

    The biggest reason this panel was interesting to me though was the wide range of professions each speaker has or had had in his/her career. Honestly it had not occurred to me as someone who is not very interested in cars just how many opportunities there are in automotive journalism. In hindsight, I know that there are countless trade magazines for cars and car enthusiasts but I guess I never connected the dots to the world of automotive journalism.

  • March 31 Must See Monday was all about Automotive Journalism. It was moderated by Micheline Maynard, who is a visiting professor of Business Journalism. Matt DeLorenzo is the managing editor of Kelley Blue Book and former editor of Road & Track. Larry Edsall is the editorial director for Tom Kowaleski is former VP of corporate communication, BMW North America. These three men were the speakers for the night.
    Maynard discussed that she noticed how fast the coverage for automotive journalism has changed. We have 24 hour news and blogs and so many people who are freelancers. The speakers stressed the importance of a good relationship from the reporter and the journalist to gather all the necessary information. Being involved is a huge lesson to be learned in any aspect of journalism.
    Tom expressed that the change in journalism affects us tremendously because we no longer have to be the NYtimes or Wall Street Journal to make national news! Aggregated cites pull in information from all sources and they impact all who read and are in returned passed along. Larry expressed that he is slightly bothered by free lancers and Tom said freelancers should stay pretty close to the traditional outlets that have been there to begin with not freelancers per se.
    The best way to handle a crisis in the automotive business is to be transparent.
    An interesting topic was a discussion on data. Data is important. The right data is more important. Can we trust this data is the big question? Journalists need to have more care in what they right and cover.
    Another big discussion was if the Millennials have a lack of interest in automobiles? 10 percent fewer people are getting licenses today than 20 years ago. Walking away because of urban areas. They’re not walking away from cars forever, just during the schooling years. So there’s a postponement in getting a license, but not postponement in car interest! Cars will not go away, but we have other options to get around town like the lightrail, buses, trams, taxis, walking, bikes, scooters, skateboards, and carpooling. Cars can get put off for a while, but will not go away.

  • The Cronkite Broadcast Association hosted an event in the First Amendment Forum at ASU’s Walter Cronkite School of Journalism and Mass Communication on Wednesday, featuring local television station professionals as panelists. The event was moderated by the school’s director of high school journalism programs Anita Luera who asked the panelists questions about what a career in the broadcast journalism industry entails. Those in attendance were also invited to ask the panel questions regarding their careers.

    The panelists included the following local television professionals: Katie Raml (ABC 15 news anchor and Cronkite alumna), Traci Scott (3TV director of sales), Ed Munson (KPHO-TV general manager), Heather Gray (12 News director of programming and marketing) and Steve Levi (FOX 10 senior executive producer).

    Advice for Cronkite students ranged from “Don’t shy away from internships and volunteer opportunities even if they aren’t what you want to go into” to “Be willing to move or you’re going to have to be patient. In smaller markets, you can make more mistakes that you are more likely to get away with.” Panelists Katie Raml and Steve Levi are both Cronkite alumni and assured current Cronkite students that career opportunities will arise. The night concluded with a meet-and-greet amongst the panelists and student attendees.

  • This week’s MSM was particularly interesting what with the GM Crisis in the forefront of the news.

    All panelists, and the moderator, have been around cars, have driven many cars and some have even worked for the car companies.

    So, how do you deal with the ethics of automotive journalism?

    “This industry is tricky to cover,” said Micheline Maynard, Donald W. Reynolds visitng professor of business journalism and moderator of the panel.

    When discussing the freebies and giveaways these journalists receive, most agreed that it gave access to the true story: the car. But, to remain ethical, Matt DeLorenzo, managing editor of Kelly Blue Book and former editor of Road & Track, said that at some of his organizations, they auctioned off the freebies at the end of the year to the readers.

    These little checks and balances are what allow automotive journalists to maintain as unbiased as possible, the key to successful reporting.

    Something I found particularly interesting is that millennials are less interested in cars. We are finding different ways to get around.

    “Millennials are walking away from cars during the early part of their school and professional careers,” said Tom Kowaleski, former VP of corporate communications, BMW North America.

    This leaves the automotive industry and journalistic niche in a precarious position.

  • I found the speakers very interesting because they all and such a unique perspective into a very specialized industry. I like how they talked about the importance of a car in a society and how they are much more than a mode of transportation. I think it is important to remember the narrative of our nation and how that narrative was defined by the automobile industry. As communicators we should remind our stakeholders that the industry has been very important in maintaining a mobile American society. I also liked how they talked about the ins and outs of trade publication. They seem more interesting than a traditional media source because in traditional media you must cover some stories that arent so interesting but in trade publications you have more freedom to cover what you love. It is interesting to think that narrowing your audience can be quite freeing but it is absolutely true.

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